UNF Athletics Refreshes Its Brand
8/8/2024 10:00:00 AM | General
JACKSONVILLE, Fla. - North Florida Athletics is excited to announce an enhancement to its branding and logos as part of a brand refresh ahead of the 2024-25 athletic seasons.
“UNF has a strong brand with great logos, but it is time to update many of our marks while introducing some new looks. The new family of logos simplifies and modernizes our brand while maintaining the same bold look that has identified the Ospreys over the past ten years. Thank you to CLC and to the group of coaches, student-athletes, staff and donors who were a part of the brand refresh process. I’m excited to implement our enhanced look as we compete for ASUN Championships and NCAA Tournament appearances.”Director of Athletics, Nick Morrow
Most notable in the brand refresh announcement is an updated Osprey bird head logo featuring a white container to allow the use of the logo across a variety of colored backgrounds. Included in the logo is a gray beak and aqua eye, while the integrity of the bird head is part of the updated logo. Also being replaced is the North Florida Ospreys bird head and wordmarked stacked logo as the primary logo.
“Both the university and the athletic department are moving forward in an exciting direction and this branding refresh is representative of that momentum. I enjoyed being part of the collaborative process to update our UNF marks and logos. Our teams will be looking really sharp this season and beyond! Go Ospreys!Head Women's Basketball Coach, Erika Lambert
Also being introduced are new sport specific wordmark logos, "talon" logos for baseball, basketball, golf, soccer, tennis and volleyball and a new UNF Ospreys script logo.
Fans can purchase new gear with the updated logos at via Ospreysgear.com or Baker's Sporting Goods.
