10/21/2026 9:45:00 AM | General
JACKSONVILLE, Fla. – Cox Media Group Jacksonville and University of North Florida Athletics announced a new multi-year broadcast partnership that names Action Sports Jax TV the exclusive home of UNF Athletics broadcasts in Northeast Florida.Â
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Under the agreement, Action Sports Jax TV will air live UNF Athletics events each season, free over the air on WJAX-TV 47.2 and on Xfinity channels 216 and 1188 HD.Â
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The partnership also brings Talon Talk to Action Sports Jax TV. The weekly show features interviews with coaches and student-athletes, game previews and in-depth discussions covering all of UNF's 19 NCAA Division I programs.
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"UNF is part of the fabric of this community, and Osprey fans deserve to see their teams on free, local television," VP and General Manager of Cox Media Group Jacksonville TV Omesh Somaru said. "Adding UNF Athletics and Talon Talk to Action Sports Jax TV gives fans more ways to follow the Ospreys and gives local businesses a direct connection to one of Jacksonville's most passionate hometown audiences."
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"We are excited to partner with Action Sports Jax TV to bring UNF Athletics to more fans across Northeast Florida," University of North Florida Vice President of Intercollegiate Athletics added. "By bringing UNF games and Talon Talk to free local television, we are expanding access for Osprey fans while increasing the visibility of our programs and the University. This partnership provides a tremendous opportunity to showcase our student-athletes, coaches and teams on a leading local broadcast platform and further elevate the UNF brand throughout the region. As we continue to build momentum for UNF Athletics, this agreement will strengthen our connection with the community, expand awareness of our programs and create meaningful exposure for our student-athletes. We are proud to join an outstanding lineup of sports programming on Action Sports Jax TV and look forward to a successful partnership in the years ahead."
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North Florida joins a growing Action Sports Jax TV lineup that includes the Jacksonville Jaguars, Orlando Magic and the Tampa Bay Lightning, making WJAX-TV 47.2 one of the most sports-rich free over-the-air channels in the Southeast.
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The broadcast schedule, including specific games and Talon Talk air times, will be announced before the first telecast.Â
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About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in nine markets; 45 top-performing radio stations delivering multiple genres of content in nine markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV. Cox Media Group also provides several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com.
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About University of North Florida Athletics
University of North Florida Athletics sponsors 19 NCAA Division I programs competing in the Atlantic Sun Conference. With a record enrollment of 18,956 in 2026-27, University of North Florida is a nationally ranked public research university located in Jacksonville, Fla. UNF student-athletes excel both in competition and in the classroom to showcase the University's commitment to leadership and achievement. The University provides transformative educational experiences that prepares students to make meaningful contributions in Florida and beyond. With more than 100 degree programs across six colleges, University of North Florida fosters a collaborative learning environment where students gain hands-on experience.
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Under the agreement, Action Sports Jax TV will air live UNF Athletics events each season, free over the air on WJAX-TV 47.2 and on Xfinity channels 216 and 1188 HD.Â
Â
The partnership also brings Talon Talk to Action Sports Jax TV. The weekly show features interviews with coaches and student-athletes, game previews and in-depth discussions covering all of UNF's 19 NCAA Division I programs.
Â
"UNF is part of the fabric of this community, and Osprey fans deserve to see their teams on free, local television," VP and General Manager of Cox Media Group Jacksonville TV Omesh Somaru said. "Adding UNF Athletics and Talon Talk to Action Sports Jax TV gives fans more ways to follow the Ospreys and gives local businesses a direct connection to one of Jacksonville's most passionate hometown audiences."
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"We are excited to partner with Action Sports Jax TV to bring UNF Athletics to more fans across Northeast Florida," University of North Florida Vice President of Intercollegiate Athletics added. "By bringing UNF games and Talon Talk to free local television, we are expanding access for Osprey fans while increasing the visibility of our programs and the University. This partnership provides a tremendous opportunity to showcase our student-athletes, coaches and teams on a leading local broadcast platform and further elevate the UNF brand throughout the region. As we continue to build momentum for UNF Athletics, this agreement will strengthen our connection with the community, expand awareness of our programs and create meaningful exposure for our student-athletes. We are proud to join an outstanding lineup of sports programming on Action Sports Jax TV and look forward to a successful partnership in the years ahead."
Â
North Florida joins a growing Action Sports Jax TV lineup that includes the Jacksonville Jaguars, Orlando Magic and the Tampa Bay Lightning, making WJAX-TV 47.2 one of the most sports-rich free over-the-air channels in the Southeast.
Â
The broadcast schedule, including specific games and Talon Talk air times, will be announced before the first telecast.Â
Â
About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in nine markets; 45 top-performing radio stations delivering multiple genres of content in nine markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV. Cox Media Group also provides several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com.
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About University of North Florida Athletics
University of North Florida Athletics sponsors 19 NCAA Division I programs competing in the Atlantic Sun Conference. With a record enrollment of 18,956 in 2026-27, University of North Florida is a nationally ranked public research university located in Jacksonville, Fla. UNF student-athletes excel both in competition and in the classroom to showcase the University's commitment to leadership and achievement. The University provides transformative educational experiences that prepares students to make meaningful contributions in Florida and beyond. With more than 100 degree programs across six colleges, University of North Florida fosters a collaborative learning environment where students gain hands-on experience.
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