JACKSONVILLE, Fla. - UNF Athletics is pleased to announce an exciting collaboration with Fidelity Investments® to help student-athletes build positive, long-lasting financial habits. Through Fidelity Financial Forward® for universities, UNF and Fidelity will provide student-athletes access to investment opportunities and financial education, leveraging Fidelity's financial expertise and digital solutions. 

UNF and Fidelity will work together to shape a financial education experience for UNF student-athletes, including access to Fidelity resources and education, with opportunities for students to apply those learnings.

"We are excited to be launching Fidelity Financial Forward at the University of North Florida," said Kelly Lannan, Senior Vice President of Emerging Customers at Fidelity. "This represents an incredible opportunity to help college students begin their investing journeys with a financial services leader and we are honored to be working with UNF to bring financial education directly to their campus."

University of North Florida Director of Athletics, Nick Morrow, adds, "This relationship with Fidelity aligns perfectly with the Athletic Department's commitment to the holistic development of the student-athlete. As college athletics continues to evolve and student-athletes have more opportunities to earn income through their name, image, and likeness in addition to their scholarship, it is imperative to provide financial education and resources. I am excited to roll out this program to our 300+ student-athletes and set them up for a successful investment journey."

About Fidelity Investments 
Fidelity's mission is to strengthen the financial well-being of our customers and deliver better outcomes for the clients and businesses we serve.  Fidelity's strength comes from the scale of our diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions. With assets under administration of $12.6 trillion, including discretionary assets of $4.9 trillion as of December 31, 2023, we focus on meeting the unique needs of a broad and growing customer base. Privately held for 77 years, Fidelity employs more than 74,000 associates across the United States, Ireland, and India. For more information about Fidelity Investments, visit https://www.fidelity.com/about-fidelity/our-company.